Business Strategy & Consumer Insights
2026 . 02 . 11
The Digital Detox Trend: How brands can stay relevant without being intrusive in the era of "JOMO" (Joy of Missing Out)
Consumers are no longer suffering from the "Fear of Missing Out" (FOMO). Instead, they are actively embracing the "Joy of Missing Out" (JOMO). This cultural shift toward digital detoxing represents a significant challenge for brands accustomed to high-frequency interruption.
Business Strategy & Consumer Insights